Summer Families

Panel
1 Activation to a group of 100 people

Connection
Connect in a unique and experiential manner.  Each family, represented by the mother, receives a MEGA SUMMER HAMPER with products from partners.

Ecosystem
Create an online foundation of all participating brands and panel.
Share experiences between all members of the panel by means of streaming.
Run a Q&A Forum
Connect players in the ecosystem
Drive referrals and orders

Stream
Continuous flow of photo and video content from the 100 family connections
Compiled into:
MicroBlogs
MicroVideos
Social Media Posts
Share to (re-share) in Ecosystem

Trust
Obtain feedback on experience and product
Compile Insights by means of survey to Measure and Improve